Digital Marketing Strategist

20 hours ago


Delhi, Delhi, India INNOVATIVE DIGITAL MARKETING Full time
Job Description:
We are seeking a results-driven Digital Marketing Strategist to enhance our online presence and drive traffic across multiple digital platforms. The ideal candidate will have 2-4 years of hands-on experience in search engine optimization (SEO) and managing digital advertising campaigns.

About the Role
We require a skilled Digital Marketing Specialist to play a key role in driving ROI and enhancing our online presence. You will be responsible for developing and implementing SEO strategies, conducting keyword research, and analyzing competitors' SEO performance.

Key Responsibilities
- Conduct keyword research to identify opportunities for content optimization.
- Develop and implement on-page and off-page SEO strategies to improve organic rankings.
- Perform technical SEO audits and fix issues such as crawl errors, site speed, and indexing.
- Analyze competitors' SEO performance and provide actionable insights.

Google Ads Management
- Plan, create, and optimize Google Ads campaigns for lead generation and e-commerce.
- Conduct A/B testing for ads and landing pages to improve performance.
- Monitor campaign performance metrics and adjust strategies for better ROI.

Social Media Advertising
- Develop, manage, and optimize Facebook, Instagram, and LinkedIn ad campaigns.
- Target specific audiences using advanced audience segmentation techniques.
- Monitor engagement metrics and refine strategies for higher conversions.

Analytics & Reporting
- Use tools like Google Analytics, Search Console, and ad platform dashboards to track KPIs.
- Generate weekly and monthly performance reports with insights and recommendations.

Collaboration
- Work closely with content creators and designers to align campaigns with marketing goals.
- Stay updated on industry trends and algorithm updates to adapt strategies accordingly.

Required Skills
- Strong understanding of SEO tools (Ahrefs, SEMrush, Moz, etc.).
- Proficiency in managing Google Ads and PPC campaigns.
- Hands-on experience with Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager.
- Familiarity with Google Analytics, Google Tag Manager, and data interpretation.
- Knowledge of HTML/CSS basics for on-page SEO optimizations.
- Ability to write compelling ad copies and optimize landing pages.
- Strong analytical and problem-solving skills.

Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum
Location: Janakpuri, West Delhi
Employment Type: Full-time
Industry: Digital Marketing

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