Salesforce Marketing Cloud Specialist

2 days ago

Jaipur, Rajasthan, India beBeeDeveloper Full time ₹ 10,00,000 - ₹ 25,00,000

Job Summary

We are seeking a seasoned Salesforce Marketing Cloud Developer to join our dynamic team. As a key member of our team, you will be responsible for designing, developing, and maintaining robust marketing solutions on the Salesforce Marketing Cloud platform.

Responsibilities

  • Design, develop, and implement marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages like SMS/Whatsapp, journey builder, automation workflows, and personalized content.
  • Configure and customize Salesforce Marketing Cloud to meet business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists.
  • Develop and maintain complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
  • Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
  • Build AMP Scripts while creating Email templates and using data from data extensions.
  • Build and Validate HTML and CSS.
  • Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
  • Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
  • Create Reports and Dashboards to measure KPIs of campaigns.
  • Resolve technical issues and provide timely support to end users.
  • Stay up-to-date with the latest Salesforce Marketing Cloud features, enhancements, and industry best practices, and provide recommendations for system improvements and optimizations.

Requirements

  • Bachelor's degree in Computer Science, Information Technology, or a related field.
  • Certification in Salesforce Marketing Cloud.
  • 4-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.
  • Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.
  • Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and content builder.
  • Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.
  • Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST.
  • Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.
  • Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

Key Skills and Qualifications

  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.
  • Ability to work effectively in a cross-functional team environment.
  • Strong project management skills.
  • Leadership skills.
  • Flexibility, resilience, and constructive approach.

About Us

Our company values drive how we work and who we hire. We believe in:

  • Customer Success: Always delight our customers.
  • Trust: Rely on each other.
  • Integrity: Do the right thing, every time.
  • Collaboration: Share resources and work together.
  • Innovation: Keep creating solutions and finding better ways.
  • Accountability: Be responsible for your success and failure.

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