Salesforce Cloud Marketing Expert

2 weeks ago

Jaipur, Rajasthan, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Opportunity: Salesforce Marketing Cloud Specialist

We are seeking a highly skilled Salesforce expert with expertise in designing, implementing, and optimizing cross-channel marketing initiatives and customer data strategies using Salesforce technologies.

Key Responsibilities:

Primary Tasks:

  • Lead the design, development, and implementation of Marketing Cloud solutions including Journeys, Email Studio, Automation Studio, and Interaction Studio.
  • Integrate Salesforce Marketing Cloud with Data Cloud to enable advanced segmentation, audience building, and real-time personalization.
  • Translate business requirements into technical solutions leveraging Data Clouds CDP capabilities to build unified customer profiles and insights.
  • Collaborate with stakeholders to define and implement data flows between systems, ensuring data quality, governance, and real-time availability.

Required Skills & Experience:

  • 4+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.)
  • 2+ years working with Salesforce Data Cloud / Customer Data Platform (CDP)
  • Proven track record of integrating Salesforce with third-party SaaS applications via REST/SOAP APIs, MuleSoft, or similar platforms
  • Solid understanding of data modeling, segmentation, and audience strategies
  • Proficiency in AMPscript, SSJS, SQL, and automation workflows within Marketing Cloud
  • Experience working in agile/scrum environments and collaborating cross-functionally with product, marketing, and IT teams
  • Familiarity with privacy regulations (GDPR, CCPA) and best practices around customer data usage

Preferred Qualifications:

  • Salesforce certifications such as: Marketing Cloud Consultant, Marketing Cloud Developer, Data Cloud Consultant (if available)
  • Understanding of B2C and/or B2B customer journeys and personalization strategies

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