Senior Marketing Strategist for Real Estate Development

3 days ago


Mumbai, Maharashtra, India Mayfair Housing Full time
Job Summary

We are seeking a highly skilled Senior Marketing Strategist to join our dynamic team at Mayfair Housing.

About the Role

This is an exciting opportunity for a talented marketer to develop and execute a comprehensive digital marketing strategy, driving brand awareness, generating qualified leads, and increasing sales for our new developments.

Key Responsibilities
  • Social Media Management:
    • Develop and implement a social media strategy across various platforms (Facebook, Instagram, etc.)
    • Create engaging and visually appealing content showcasing Mayfair's properties, communities, and brand story
    • Manage daily posting, scheduling, and community engagement across all social media channels
    • Analyze social media performance using analytics tools and report on key metrics (engagement, reach, lead generation)
    • Stay up-to-date on the latest social media trends and platforms relevant to the real estate industry
  • Lead Generation & SEO:
    • Implement SEO best practices to improve Mayfair Housing website's organic search ranking
    • Develop content strategies to attract qualified leads to the website
    • Manage and optimize landing pages for lead capture
    • Analyze website traffic and user behavior to identify areas for improvement
  • Paid Advertising (PPC & SEM):
    • Develop and manage targeted PPC advertising campaigns (Google Ads, social media ads) to reach new audiences and generate leads
    • Manage and optimize search engine marketing (SEM) campaigns to increase website traffic and brand visibility
    • Analyze campaign performance and optimize spending for maximum return on investment (ROI)
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
  • 2-3 years of experience in digital marketing with a strong focus on real estate
  • Proven experience in social media marketing, content creation, and community management
  • Experience with SEO best practices and analytics tools (Google Search Console, etc.)
  • Working knowledge of PPC advertising platforms (Google Ads, social media ads)
  • Excellent analytical and problem-solving skills
  • Strong written and communication skills
  • Ability to manage multiple projects simultaneously and prioritize tasks effectively
  • A passion for the real estate industry and an understanding of current market trends
What We Offer

$120,000 - $150,000 per year, depending on experience



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