Senior Marketing Strategist for Real Estate Development
3 days ago
We are seeking a highly skilled Senior Marketing Strategist to join our dynamic team at Mayfair Housing.
About the RoleThis is an exciting opportunity for a talented marketer to develop and execute a comprehensive digital marketing strategy, driving brand awareness, generating qualified leads, and increasing sales for our new developments.
Key Responsibilities- Social Media Management:
- Develop and implement a social media strategy across various platforms (Facebook, Instagram, etc.)
- Create engaging and visually appealing content showcasing Mayfair's properties, communities, and brand story
- Manage daily posting, scheduling, and community engagement across all social media channels
- Analyze social media performance using analytics tools and report on key metrics (engagement, reach, lead generation)
- Stay up-to-date on the latest social media trends and platforms relevant to the real estate industry
- Lead Generation & SEO:
- Implement SEO best practices to improve Mayfair Housing website's organic search ranking
- Develop content strategies to attract qualified leads to the website
- Manage and optimize landing pages for lead capture
- Analyze website traffic and user behavior to identify areas for improvement
- Paid Advertising (PPC & SEM):
- Develop and manage targeted PPC advertising campaigns (Google Ads, social media ads) to reach new audiences and generate leads
- Manage and optimize search engine marketing (SEM) campaigns to increase website traffic and brand visibility
- Analyze campaign performance and optimize spending for maximum return on investment (ROI)
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
- 2-3 years of experience in digital marketing with a strong focus on real estate
- Proven experience in social media marketing, content creation, and community management
- Experience with SEO best practices and analytics tools (Google Search Console, etc.)
- Working knowledge of PPC advertising platforms (Google Ads, social media ads)
- Excellent analytical and problem-solving skills
- Strong written and communication skills
- Ability to manage multiple projects simultaneously and prioritize tasks effectively
- A passion for the real estate industry and an understanding of current market trends
$120,000 - $150,000 per year, depending on experience
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