
Wellness Platform Growth Manager
3 days ago
About Nua
Nua is a direct-to-consumer brand transforming women's wellness in India.
We offer holistic and personalized solutions for solving real problems that women face by building a wellness platform with great products, an impactful community, and a personalized customer experience.
With a growing community of over 10 lakh women, we are already India's largest and most engaged digital-first FemTech brand.
We have developed innovative, inclusive, and effective products that are Made Safe certified and backed by science.
We co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.
We seek a Product Marketing - Executive to lead marketing initiatives for Nua's D2C channel i.e. website.
The goal is to drive engagement, repeat purchases, and position the website as the preferred shopping destination vs. other channels.
The ideal candidate will have 2+ years of experience in consumer product marketing and a proven track record of leading go-to-market strategies for new features or products.
The role requires strategic planning & execution, consumer insights, messaging & positioning, and analytical skills.
The successful candidate will be able to develop compelling messaging and narratives for diverse user segments, define and track KPIs, analyze performance data, and adjust strategies to optimize results.
This role involves collaborating with cross-functional teams including Product, Engineering, Brand, and Customer Success to align research findings with feature positioning and improve user experience.
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