Director of Digital Marketing Strategy

2 weeks ago

Mumbai, Maharashtra, India Mediabrands Full time

Job Overview

The Director of Digital Marketing Strategy will be responsible for leading the Performance Marketing team to achieve stated client and company objectives. This role will oversee process development, execution management, and assure quality control of all media planning and implementation.

Key Responsibilities

Account Management

  • Develop, manage, and monitor client service delivery executions of assigned accounts
  • Oversee process development and execution management
  • Assure quality control of all media planning and implementation
  • Enforce best practices
  • Prepare and present annual financial plans and human resources plans

Performance Media

  • Implement planning process for assigned accounts and holistic media planning across all digital disciplines
  • Coordinate efforts across different digital media channels to drive optimized recommendations
  • Continuously evaluate and improve upon all digital media opportunities
  • Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
  • Participate in building and evolving the PM practice, vision, and areas of expertise
  • Understand and expand business prospects by having a thorough understanding of all services provided by the agency

Team Leadership & Development

  • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
  • Motivate, lead, and manage internal teams, working collaboratively to drive programs that meet clients' performance and business objectives
  • Drive adoption of stated account management best practices through example setting, positive reinforcement, and behavioral correction
  • Assist in interviewing, hiring, training, mentoring, developing, and evaluating team members
  • Conduct performance reviews and career path plans for direct reports
  • Provide training in cross-media planning to direct reports and below teams

Requirements

Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly

Proven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)

Strong written and verbal communication skills

Strong organizational skills, detail-oriented, and capable of multi-tasking

Superb client relationship and management skills

Proven problem-solving skills and ability to think outside the box

Detail-oriented and responsive, deadline-driven with strong quantitative reasoning skills

Provide timely and actionable feedback to the team to aid in their development and improvement

Qualifications

  • Graduate/Post Graduate Degree or related work experience
  • Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
  • Google and Facebook Blueprint Certified Professional
  • Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment

About Mediabrands

Mediabrands vision is to make advertising more insightful to brands. We employ the world's best talent to solve some of the toughest challenges of today's digital marketing landscape. Our company values genuine, results-focused, daring, and insightful people who create a workplace where you can be yourself and do amazing work.

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