Digital Strategy Director

2 weeks ago


Mumbai, Maharashtra, India Mindshare Full time

Overview of the Role


Mindshare, a leading digital agency, is seeking a skilled Digital Strategy Director to drive the digital agenda for our clients. This role involves managing client relationships, delivering integrated digital solutions, and helping clients achieve their digital objectives.


Key Responsibilities



  • Analyze and track campaign performance using various metrics, including keyword bids, account budget caps, impression share, quality score, CTR, and conversion rate.
  • Communicate project development, timelines, and results to internal stakeholders and work closely with team members to meet goals.
  • Monitor and administer analytics dashboards and key reporting MIS tools, making recommendations for improving data availability.
  • Stay ahead of the competition by analyzing industry trends, adopting new best practices, and documenting search engine and PPC advancements.

Requirements



  • Minimum 5 years in media/communications strategy with at least 4 years in digital.
  • Experience in handling large-size digital clients across categories.
  • MBA preferred.

About Mindshare


Mindshare is a global agency with over 7,000 employees in 116 offices across 86 countries. We believe in speed, teamwork, and provocation to drive client success. Our goal is to be our clients' lead business partner, growing their business and driving profitability through adaptive and inventive marketing.


About India


India is a mobile-first internet market with 500 million smartphone users, low-priced data plans, and a young population. The country is expected to see significant growth in digital advertising, with global big tech corporations investing in e-commerce and retail ventures.



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