Marketing Director

4 weeks ago


Mumbai, Maharashtra, India Mentoria Private Limited Full time

Marketing Director - Brand Strategy

We are seeking a dynamic Marketing Director to lead our brand strategy efforts, including social media, digital campaigns, advertising, and creative projects. As the Marketing Director, you will be responsible for creating strategic plans to establish and enhance our brand presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.

Key Responsibilities:

  • Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative.
  • Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
  • Set, monitor, and report on team goals.
  • Design branding, positioning, and pricing strategies.
  • Ensure our brand message is strong and consistent across all channels and marketing efforts.
  • Analyze consumer behavior and determine customer personas.
  • Identify opportunities to reach new market segments and expand market share.
  • Craft quarterly and annual hiring plans.
  • Monitor competition and coordinate sales and marketing efforts to boost brand awareness.

Requirements and Skills:

  • Work experience as Head of Marketing or VP Marketing, preferably within our industry.
  • Experience running successful marketing campaigns.
  • Solid knowledge of web analytics and Google Adwords.
  • Experience with CRM software.
  • Leadership skills with the ability to set and prioritize goals.
  • Analytical mind.

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