Web Analytics Specialist

Job Title: Digital Tag Manager

We are seeking a highly skilled and experienced professional to lead our efforts in digital tagging and analytics measurement.

As a key member of our team, you will play a critical role in standardizing tag management best practices across our digital products. Your responsibilities will include implementing the digital tagging and analytics measurement strategy for websites, blogs, mobile apps, and reporting applications.

Key Responsibilities:

• Execute the entire process of metric tagging, from understanding the plan to testing, maintaining, and auditing website tags.
• Collaborate with internal and external stakeholders to resolve discrepancies and ensure compliance with analytics and measurement best practices.
• Validate and debug implementations, and follow up to resolve any issues that may arise.
• Centralize digital tracking, analytics, and data quality.
• Direct data layer implementation on new sites and pages across our digital products.
• Responsible for maintaining the integrity and accuracy of the tagging environment by manually and automatically monitoring tags.
• Own all Analytics and Tag Manager environments & processes.
• Design, development, and support of advanced platform implementations of Analytics and Tag Manager as well as tagging, testing, and ad hoc troubleshooting.
• Create and maintain documentation regarding data layer implementation requirements.
• Participate in QA/UAT testing to ensure compliance with acceptance criteria.
• Work closely with various teams to set up designs of tags, measurements, monitor metrics, and analyze implementation success.

Requirements:

• 2+ years of experience with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g., Google Tag Manager, Adobe Analytics, etc.).
• BA or BS, preferably in a Business, Marketing, or analytical discipline.
• 5+ years of experience in industry and/or similar positions.
• Well-versed in creating and deploying Analytics & Marketing Tags using a Tag Management system (Google Analytics, Google Tag Manager or Adobe Analytics, Adobe Tag Manager).
• Ability to work quickly, efficiently multi-task and deliver commitments in a timely fashion.
• Proven analytical and technical skills, strong people skills, great attention to detail, solid organizational skills, and the drive to always learn and grow.
• Collaborative when working with data service and marketing teams.
• Strong analytical skills with an emphasis on data-driven decision making.
• Strong written and verbal communication required to liaise with stakeholders, global teams, and delivery teams to communicate on development activities and timeframes.
• Fluent in English.
• Desire to learn new tools and technologies and ability to analyze the applicability of such to add value to the firm.
• Prior experience with a Content Management System (AEM, Drupal, WordPress)
• Knowledge and expertise on JavaScript/JQuery.
• HTML/HTML5.
• CSS.
• Data analytics, Adobe/Google certifications related to the role would be a plus.

Benefits:

As a valued member of our team, you will have the opportunity to work on challenging projects, collaborate with experienced professionals, and develop your skills and knowledge in digital tagging and analytics measurement.

Working closely with various teams, you will gain valuable insights into the importance of accurate and reliable data in driving business decisions.

Our firm offers a dynamic and supportive work environment, where you will have the freedom to express yourself, share your ideas, and make a meaningful contribution to our success.

Join us and take the first step towards a rewarding career in digital tagging and analytics measurement.