Digital Analytics Expert

2 weeks ago


Pune, Maharashtra, India beBeeData Full time ₹ 24,00,000 - ₹ 40,00,000
Web Data Specialist

The role entails designing and implementing a comprehensive measurement framework to track user behavior, conversion rates, and site performance.

  • Analyze user behavior and optimize the user experience through data-driven insights.
  • Implement event tracking, user flow analysis, and conversion tracking to inform business decisions.
  • Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
  • Build custom dashboards and reports to monitor key performance indicators (KPIs).
Necessary Skills and Qualifications
  • Proven experience in web analytics and tracking implementation.
  • Hands-on expertise with GTM, Mixpanel, and consent management platforms.
  • Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
  • Familiarity with privacy laws and their impact on tracking and data collection.

Bonus Points: Experience with web development technologies such as JavaScript, HTML/CSS.



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