
Executive Director Luxury Experience
21 hours ago
This is a senior leadership role in our organization, where the successful candidate will have overall responsibility for the development and execution of integrated marketing plans that reinforce our luxury positioning in global sports hospitality.
- The ideal candidate will have experience in identifying opportunities to create unique luxury propositions around marquee events such as the Olympics, FIFA, ICC, Wimbledon, etc.
- They will also be responsible for defining and tracking KPIs across lead generation, brand engagement, and customer acquisition.
Key Responsibilities:
Strategic Brand Development- Develop and execute comprehensive brand strategies that drive luxury positioning and reinforce our reputation as a leader in global sports hospitality.
- Champion brand consistency across all digital platforms, ensuring a premium and aspirational tone that resonates with our target audience.
- Collaborate with cross-functional teams to explore influencer tie-ups and collaborations in luxury, lifestyle, and sports segments.
- Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor benchmarking.
- Provide insights to the CEO on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.
- Lead the ideation of high-end creative content, including social media campaigns, event highlight reels, newsletters, and luxury travel brochures.
- Drive thought-leadership content (whitepapers, luxury sports travel insights, brand features) to build credibility in the luxury ecosystem.
- Curate premium brand activations around global sporting events, such as curated dinners with sports legends, exclusive hospitality tours, and luxury brand tie-ups.
- Collaborate on cross-industry alliances with luxury fashion, automotive, and lifestyle brands to expand our brand footprint.
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