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Performance Marketing Specialist

2 weeks ago

Hyderabad, Telangana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,00,000
Job Description

We are seeking a seasoned marketing professional to spearhead our advertising campaigns across multiple marketplaces.

This role plays a critical part in managing and scaling ad campaigns to optimize performance, increase brand visibility, and maximize sales revenue.

  • Monitor daily campaign performance, analyze metrics, and make informed decisions to improve ROI.
  • Develop and implement keyword strategies, bid strategies, and targeting methods to drive business growth.
  • Analyze and interpret key metrics such as ACOS, ROAS, CTR, and CPC to optimize campaign performance.
  • Utilize Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
  • Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
  • Work with the sales and product teams to align advertising goals with overall sales objectives.
  • Share actionable recommendations with senior management and other stakeholders.
Required Skills

To be successful in this role, you will need:

  • At least 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
  • Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.