Performance Marketing Specialist

2 weeks ago

Hyderabad, Telangana, India beBeeDigitalMarketing Full time ₹ 3,88,800 - ₹ 5,76,000
Key Performance Marketing Role

We are seeking a highly skilled performance marketing professional to join our organization. This role requires a strong command over digital advertising platforms, data-driven decision-making, and a creative edge.

The ideal candidate will have prior experience in e-commerce and lead generation, and be able to manage end-to-end campaign strategy, execution, and optimization for paid media channels.

This is a full-time position for someone who thrives in a collaborative environment, brings innovative ideas to the table, and has a hands-on approach to performance marketing.

Responsibilities:
  1. Plan, launch, and optimize paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).
  2. Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.
  3. Use tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.
  4. Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).
  5. Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.
  6. Interpret campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.
  7. Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.
  8. Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.
Requirements and Skills
  • 2–4 years of hands-on experience in performance marketing, preferably in e-commerce and lead generation environments.
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.
  • Familiarity with marketing AI tools for campaign automation and scaling.
  • Excellent communication skills, team spirit, and a solution-focused mindset.

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