Performance Marketing

2 days ago

Hyderabad, Telangana, India Softbiz Solutions Full time
Job Description

- What You BringExperience: 8+ years in performance marketing with specific focus on B2B technology services or SaaS solutions
- Campaign Management: Proven success managing substantial ad budgets across LinkedIn, Google, Meta, and programmatic platforms for global audiences
- B2B Marketing: Deep understanding of complex B2B buyer journeys, enterprise sales funnels, and lead generation strategies for technology services
- Technical Proficiency: Hands-on expertise with:
- Campaign platforms: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
- Analytics tools: Google Tag Manager, Google Analytics 4, HubSpot/Zapier integrations
- Marketing tech: UTM Builders, Hotjar, VWO, SEMrush, Ahrefs, Supermetrics
- Data Analysis: Excellence in campaign data analysis, multi-touch attribution modeling, and ROI tracking methodologies
- Conversion Optimization: Experience with landing page CRO, working knowledge of HTML/CSS, and collaborative skills with web/design teams
- Audience Strategy: Expertise in lookalike audiences, custom audience development, and audience expansion tactics
- Compliance Knowledge: Comprehensive understanding of international privacy regulations, ad account governance, and platform policies
- What Sets You ApartExperience with LinkedIn Sales Navigator, Google Optimize, or enterprise-grade programmatic DSPs
- Proficiency with marketing automation tools like Zapier, Clearbit, or Mutiny
- Expertise in integrating email nurturing workflows within holistic performance marketing strategies
- Experience marketing complex B2B technology services with long sales cycles
- Background in account-based marketing (ABM) approaches for enterprise clients

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