Business Development Manager for Superabsorbent CPE
1 week ago
CPE Business Development and Sales Role Overview
BASF India Limited is seeking a seasoned professional to drive business development and sales activities for our Superabsorbent CPE in India. As a key member of our team, you will be responsible for establishing and building the CPE business in India.
Main Responsibilities
- Develop market-specific techno-commercial solutions, identifying suitable products and determining product positioning and business models.
- Understand technical aspects of product performance and monitor competitive product performance and prices to ensure competitiveness of our products.
- Provide technical support to customers, handling complaints and collaborating with regional technical colleagues.
- Work with RBU marketing to share market information and opportunities and determine local market strategies.
- Influence end-user specifications to accelerate product approvals, emphasizing technical advantages over competitors and developing sales strategies.
- Lead advocacy efforts with external stakeholders and influencers to grow the superabsorbent industry in the diaper segment.
- Stay up-to-date with best practices and maintain professional knowledge through educational workshops, conferences, and professional networks.
- Develop a Go-to-Market Strategy.
CPE Sales Responsibilities
- Conduct market mapping for CPE business in India, calling and visiting prospective customers, traders, and distributors to understand market needs and opportunities.
- Identify new customers and applications to maintain a healthy pipeline of new business.
- Diversify the customer base to ensure sustainable and healthy business development of CPE Superabsorbent in India.
- Manage the complete sales cycle with customers.
- Monitor competition by gathering market information on pricing, products, new product development, and business models.
- Optimize inventories and achieve DIV, OIV targets for merchandising business.
- Interact with RBU CPE colleagues to agree on volume allocations and prices for customer clusters in India and understand new business development activities at the global and regional levels.
- Consistently provide accurate monthly forecasts for India and follow up with CSO's and Regional colleagues.
- Regularly update the Indian market to the Regional marketing and sales team and devise sales approaches in line with the organization's overall approach.
- Develop strong business relationships with Global and Country key accounts in close coordination with Global and Regional Key accounts managers.
Minimum Education and Qualification Requirements
- Education: B.Tech/B.E in Chemical Engineering; MBA preferred.
- Working Experience: minimum 10-12 years in the chemical industry.
- Technical and Professional Knowledge: B2B sales, experience in Speciality Chemicals, and experience in the Personal Care segment would be preferred.
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