Amazon Advertising Manager
4 weeks ago
We are seeking a highly skilled Amazon Advertising Manager to lead our advertising projects and activities. As a key member of our team, you will be responsible for overseeing advertising campaigns, managing ad groups, and analyzing campaign performance. Your expertise in Amazon PPC advertising will help us reach our customers and drive business growth.
Key Responsibilities:
- Set up and manage Amazon ad campaigns, ad groups, and sponsored products
- Research keywords, competitors, and market trends to optimize campaign performance
- Draft weekly reports on performance updates, recommendations, and insights
- Analyze and optimize campaign performance, comparing current strategies with new ideas
- Collaborate with clients and leadership to determine advertising project goals and strategize plans to meet those goals
- Conduct market research to help shape advertising campaigns
- Stay up-to-date with the latest marketing trends and best practices
- Use Seller Central to create new product listings, update existing listings, and resolve Buy Box issues
- Navigate our internal spreadsheets to make updates and optimize processes
Secondary Responsibilities:
- Craft a full-funnel affiliates and influencers program, strategizing upper funnel and mid funnel influencer program and lower funnel affiliates programs
- Identify new affiliates and nurture current top partners to drive customer acquisition goals
- Monitor affiliate performance, optimize campaigns, and manage budgets efficiently
- Identify and engage influencers aligned with our brand's values, negotiate partnerships, and analyze campaign performance
Requirements:
- Proven experience as an Amazon PPC Advertising Manager for at least 1 or 2 years
- Strong understanding of affiliate marketing platforms, influencer marketing trends, and industry best practices
- Excellent communication, negotiation, and relationship-building skills
- Proficiency in digital marketing tools, content management systems, and e-commerce platforms
- Ability to develop strategies based on industry trends and developments
- Exceptional organizational and multitasking skills, especially when working with multiple projects or teams
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