Optimizing Customer Engagement Specialist

4 hours ago


Thrissur, Kerala, India beBeeCustomerRelationship Full time ₹ 80,00,000 - ₹ 1,00,00,000
Customer Relationship Management Specialist

The CRM specialist will oversee and optimize the LeadSquared system to drive customer engagement, retention, and revenue growth.

  • CMS Platform Management & Optimization

Configure, manage, and continuously improve LeadSquared functionalities, including lead capture, nurturing, and automation workflows, to align with organizational objectives.

  • Data Integrity & CRM Hygiene

Maintain accurate, updated, de-duplicated, and secure customer and lead data. Implement quality control measures across the CRM.

  • Lead Management & Automation

Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.

  • Cross-Functional Coordination

Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Serve as the go-to resource for CRM guidance.

  • Training & Support

Train internal users on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.

  • Reporting & Analytics

Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.

  • Customer Journey Strategy

Develop customer journey maps and targeted campaigns using behavior tracking and scoring mechanisms.

  • Compliance & Security

Ensure CRM operations comply with data privacy regulations and internal security best practices.

Requirements
  • Bachelor's degree in marketing, Business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.


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