Advertising Vertical Lead

3 weeks ago


Mumbai, Maharashtra, India Yaap Digital Pvt Ltd Full time

About the Position:
We are seeking an experienced Advertising Vertical Lead to join our team. As a key member of our advertising vertical, you will collaborate closely with the creative team, account managers, and other stakeholders to understand client objectives, target audience insights, and project requirements. Key responsibilities include:

• Collaborating with cross-functional teams to brainstorm ideas and develop integrated campaigns
• Conceptualizing and developing creative copy solutions that align with client briefs, brand guidelines, and campaign objectives
• Ensuring all copy produced is high-quality, adheres to brand voice and tone guidelines, and effectively communicates key messages to the target audience

Required Skills and Qualifications:
The successful candidate will possess a Bachelor's or Master's degree in English, journalism, communications, marketing, or a related field. A flair for language and a knack for producing new, original ideas are essential. Additionally, the ideal candidate will be proactive, adept at crafting engaging social media content, and curious about exploring creative ways to approach tasks with enthusiasm. They will also need to stay informed about industry trends, emerging technologies, and best practices in digital marketing and copywriting.



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