Digital Advertising Director

12 hours ago


Mumbai, Maharashtra, India Soulflower Full time

Job Description: We are seeking an experienced Digital Advertising Director to join our team at Soulflower, a leading natural beauty and wellness brand. This role will focus on developing and executing digital advertising strategies to drive business growth and maximize Return on Ad Spend (ROAS).

About the Role: As a Digital Advertising Director, you will be responsible for managing and optimizing digital advertising campaigns across platforms such as Meta, Google, Amazon, Flipkart, Nykaa, and other e-commerce channels. You will develop strategies for marketplaces and other e-commerce channels to boost visibility and sales, driving revenue growth.

Key Responsibilities:

  • Develop and execute digital advertising strategies to drive business growth and maximize ROAS.
  • Manage and optimize paid marketing efforts on e-commerce marketplaces such as Amazon, Flipkart, Nykaa, and other relevant online channels.
  • Collaborate with cross-functional teams to align advertising strategies with overall business objectives.
  • Analyze campaign performance data to identify areas for improvement and develop strategies to optimize ROAS.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 4-6 years of experience in performance marketing with a focus on marketplace advertising, ROAS optimization, and managing multi-channel campaigns.
  • Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and other performance marketing tools.
  • Strong analytical mindset with a focus on optimizing ROAS, CPA, and overall campaign performance.

What We Offer:

  • Competitive salary: ₹25 lakhs - ₹35 lakhs per annum.
  • Opportunity to lead and grow the performance marketing team for a leading natural beauty and wellness brand.
  • Dynamic, fast-paced work environment that encourages creative solutions and operational efficiency.

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