Regional Marketing Optimization Specialist

2 weeks ago


Bengaluru, Karnataka, India beBeeMarketing Full time
Unlock Opportunities with AI-Driven Marketing

About Lokal: A Pioneer in Regional Content and Services

Lokal is India's largest regional content and services platform, built for the 500 million+ internet users from tier 2+ towns. Founded by IIT alumni, Lokal started in 2018 to address the lack of relevant local content and now goes beyond content to solve real, everyday problems of Bharat.

Our mission is to empower millions through AI and access. We're scaling fast with strong fundamentals and are on a mission to redefine the roadmap of how Bharat connects to opportunities, knowledge, and experts.

Key Responsibilities:
  • Optimize campaigns to reduce CAC and increase RoAS
  • Design and execute product-marketing experiments (e.g., A/B testing)
  • Improve ad click-to-form submission rates through landing page optimization
  • Analyze data to drive measurable impact
Requirements:
  • 1-4 years experience in campaign optimization
  • Strong expertise in performance marketing and campaign optimization
  • Intermediate to advanced efficiency with MS Excel, MS Powerpoint, and SQL

We're looking for individuals who can take ownership from day one, build for real impact, and help us achieve our mission to empower millions through AI and access.



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