Regional Marketing Specialist

6 days ago

Bengaluru, Karnataka, India beBeeFieldMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

Job Title: Field Marketing Manager

Job Description

This role is a great opportunity for an experienced marketing professional to join our team and drive awareness and demand generation across the Middle East and Africa region.

The ideal candidate will have a proven track record in building and executing regional, multi-channel marketing plans within budget. They will be responsible for developing and executing regional and account-based marketing plans, including field events, sales-aligned local campaigns, digital marketing, regional PR, and the localisation of global demand programs.

The successful candidate will work closely with sales and marketing leadership to deliver content-rich experiences that generate awareness, pipeline, and revenue. They will ensure close alignment between sales and marketing through ongoing communication and feedback.

Responsibilities:

  • Develop and execute a regional market-entry and account-based marketing plan to drive lead generation, conversion, and pipeline growth in close collaboration with the MEA sales team.
  • Act as the primary marketing liaison to Sales, maintaining regular communication to align on goals, share updates, and gather feedback.
  • Build the market-entry strategy based on sales input, available resources, and marketing capabilities.
  • Provide guidance to Sales on how to best leverage marketing programs and resources.
  • Own the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability.
  • Collaborate with marketing colleagues to ensure MEA priorities are reflected in broader campaigns and initiatives.
  • Plan and execute field marketing activities including events, webinars, digital campaigns, and email marketing — coordinating with agencies and the global marketing team where needed.
  • Monitor and report on campaign performance, drawing insights to improve future efforts.
  • Advocate for regional needs in global integrated campaign planning, contributing local market insights and trends.
  • Adapt corporate programs and content for MEA audiences to ensure local relevance and impact.
  • Support strategic account initiatives by aligning marketing efforts to account goals, helping shape and implement an Account-Based Experience (ABX) approach.
  • Identify and manage customer advocacy opportunities, working with internal and external stakeholders to capture compelling customer stories.
  • Lead MEA-based trade show planning and logistics.

Required Skills and Qualifications

To succeed in this role you should have:

  • Bachelor's degree required.
  • 3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.
  • Proven track record in building and executing regional, multi-channel marketing plans within budget.
  • Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
  • Strong project management skills with the ability to prioritise and manage multiple deadlines independently.
  • Excellent written and verbal communication in English; additional language skills are a plus.
  • Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email.
  • Comfortable using a variety of MarTech tools to support campaign delivery and reporting.

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