Regional Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeField Full time ₹ 10,00,000 - ₹ 22,50,000

As a key player in our Middle East and Africa (MEA) expansion strategy, the Field Marketing Manager will be responsible for driving awareness and demand generation across the MEA region.

Main Responsibilities
  • The successful candidate will develop and execute regional and account-based marketing plans, including field events, sales-aligned local campaigns, digital marketing, regional PR, and the localization of global demand programs.
  • This role requires close collaboration with the MEA sales team to align on goals, share updates, and gather feedback.
  • The Field Marketing Manager will build the market-entry strategy based on sales input, available resources, and marketing capabilities.
  • They will also provide guidance to Sales on how to best leverage marketing programs and resources.
  • The successful candidate will own the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability.
  • Collaboration with marketing colleagues is essential to ensure MEA priorities are reflected in broader campaigns and initiatives.
  • Field marketing activities, including events, webinars, digital campaigns, and email marketing, will be planned and executed by the Field Marketing Manager – coordinating with agencies and the global marketing team where needed.
  • Campaign performance will be monitored and reported on, drawing insights to improve future efforts.
  • The Field Marketing Manager will advocate for regional needs in global integrated campaign planning, contributing local market insights and trends.
  • Corporate programs and content will be adapted for MEA audiences to ensure local relevance and impact.
  • Support for strategic account initiatives will be provided by aligning marketing efforts to account goals, helping shape and implement an Account-Based Experience (ABX) approach.
  • Customer advocacy opportunities will be identified and managed, working with internal and external stakeholders to capture compelling customer stories.
  • Trade show planning and logistics for MEA-based events will be led by the Field Marketing Manager.
Requirements
  • A Bachelor's degree is required.
  • The ideal candidate will have 3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.
  • A proven track record in building and executing regional, multi-channel marketing plans within budget is essential.
  • Proficiency in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement is required.
  • Strong project management skills with the ability to prioritize and manage multiple deadlines independently are necessary.
  • Excellent written and verbal communication skills in English are required; additional language skills are a plus.
  • Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email is beneficial.
  • Comfortable using a variety of MarTech tools to support campaign delivery and reporting is desired.

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