Regional Marketing Specialist

5 days ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 37,50,000 - ₹ 45,00,000

Job Title: Field Marketing Manager

We are seeking an experienced professional to lead our marketing efforts in the Middle East and Africa (MEA) region.

Key Responsibilities:
  • Create a regional market-entry and account-based marketing plan to drive lead generation, conversion, and pipeline growth in collaboration with the MEA sales team.
  • Serve as the primary marketing liaison to Sales, ensuring regular communication to align on goals, share updates, and gather feedback.
  • Develop the market-entry strategy based on sales input, available resources, and marketing capabilities.
  • Provide guidance to Sales on how to leverage marketing programs and resources effectively.
  • Owning the regional marketing plan in partnership with Sales, ensuring alignment and shared accountability.
  • Collaborate with marketing colleagues to ensure MEA priorities are reflected in broader campaigns and initiatives.
  • Plan and execute field marketing activities including events, webinars, digital campaigns, and email marketing — coordinating with agencies and the global marketing team where needed.
  • Monitor and report on campaign performance, drawing insights to improve future efforts.
  • Advocate for regional needs in global integrated campaign planning, contributing local market insights and trends.
  • Adapt corporate programs and content for MEA audiences to ensure local relevance and impact.
  • Support strategic account initiatives by aligning marketing efforts to account goals, helping shape and implement an Account-Based Experience (ABX) approach.
  • Identify and manage customer advocacy opportunities, working with internal and external stakeholders to capture compelling customer stories.
  • Lead MEA-based trade show planning and logistics.
Requirements:
  • Bachelor's degree required.
  • 3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.
  • Proven track record in building and executing regional, multi-channel marketing plans.
  • Proficient in marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
  • Strong project management skills with the ability to prioritize and manage multiple deadlines independently.
  • Excellent written and verbal communication in English; additional language skills are a plus.
  • Experience with short-form content creation (e.g. emails, web copy, blog posts) and hands-on use of digital channels including social and email.
  • Comfortable using a variety of MarTech tools to support campaign delivery and reporting.

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