Growth Manager

4 days ago

Alwar, Rajasthan, India beBeeReferral Full time ₹ 80,00,000 - ₹ 1,50,00,000
Unlock Your Growth Potential as a Referral Marketing Expert

Are you a seasoned growth professional looking for a new challenge? Do you have what it takes to spearhead customer acquisition through our referral program?

We're seeking a talented individual with a proven track record in large-scale growth operations to join our team. As a key member of our organic growth marketing team, you'll report directly to the Senior Director of Marketing and play a vital role in driving our largest acquisition channel.

Job Summary:

  • Manage and scale the largest channel of new customer acquisitions through strategic planning and execution.

Our ideal candidate will possess strong knowledge and prior experience with marketing automation platforms such as Clevertap, WebEngage, MoEngage, and messaging platforms like Gupshup and Kaleyra.

Key Responsibilities:

  1. Develop and execute data-driven strategies for the referral program, incorporating A/B testing and reward structure experimentations to drive maximum ROI.
  2. Create seamless app experiences for referrals, collaborating with product, tech, and creative teams to enhance user engagement and conversion rates.
  3. Analyse metrics to improve conversion rates and reduce Customer Acquisition Cost (CAC), while assessing industry trends to maintain competitive advantage in referral programs.

App Retention:

  • Develop and implement personalized multi-channel communication to boost awareness, engagement, and click-through rates (CTRs).
  • Create and optimize nurturing journeys through the funnel to improve lead rates, referrals, and reviews.
  • Analyse customer data and behaviour to optimize app flows and improve engagement and conversions.

Pre-requisites:

  1. 5-8 years of experience working in large-scale growth operations with a focus on referrals.
  2. Experience managing budgets and being accountable for growth performance of a referral program.
  3. Strong analytical and problem-solving skills, with excellent communication, presentation, and data reporting skills.

At our company, we're passionate about mining customer insight and delivering results-driven solutions. If you're up for the challenge, we'd love to hear from you

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