Marketing Brand Experience Specialist

24 hours ago

Chennai, Tamil Nadu, India beBeeExperiential Full time ₹ 9,00,000 - ₹ 12,00,000
Brand Experience Manager

As a Brand Experience Manager, you will play a key role in creating and executing memorable brand experiences that drive audience engagement and build awareness around our EPIQ brand. Your responsibility will be to plan, manage, and execute high-impact events and brand activations in theatres, as well as develop merchandise strategies that align with our premium brand positioning.

Key Responsibilities:

  • Plan, manage, and execute events such as theatre launches, fan screenings, premieres, and special previews, ensuring seamless delivery and optimal ROI.
  • Develop and implement brand activations in theatres that create buzz and drive audience engagement, leveraging partnerships with creative agencies and production vendors.
  • Oversee the design, production, and distribution process of EPIQ-branded merchandise, collaborating with creative and production partners to ensure alignment with our brand standards.
  • Explore opportunities for co-branded or limited-edition merchandise in partnership with studios and large consumer brands.

Required Qualifications & Skills:

  • 5–7 years of experience in event management, mall activations, brand activations, or merchandise strategy, with a proven track record of success.
  • Strong project management and execution skills, with experience managing multiple campaigns simultaneously and meeting deadlines.
  • Excellent communication and negotiation skills, with the ability to collaborate effectively with creative agencies, vendors, and external partners.
  • Creative thinker with a keen eye for detail and design, passionate about cinema, entertainment, or experiential marketing.

Preferred Qualifications:

  • Experience in executing large-scale brand activations or events for consumer, lifestyle, or entertainment brands.
  • Prior exposure to merchandise planning, design, and production, with a focus on driving sales and revenue growth.
  • Familiarity with entertainment marketing, media, or cinema exhibition is highly desirable.

Work Environment:

  • This role involves working closely with marketing, creative, and exhibition teams, with frequent travel to EPIQ theatre sites and partner events required.

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