City Expansion Strategist

24 hours ago


Shimoga, Karnataka, India beBeeExpansion Full time ₹ 1,20,00,000 - ₹ 2,50,00,000
Job Title:

Senior City Expansion Manager

Cult Fit, India's largest fitness company and wellness platform, is expanding its franchise business.

As a Senior City Expansion Manager, you will play a critical role in this process.

Key Responsibilities:
  • Site Selection & Market Analysis:
    • Lead strategic site identification efforts in pre-approved micro-markets while actively exploring new expansion opportunities.
    • Conduct thorough site evaluations including physical visits, feasibility assessments, and competitive analysis.
    • Coordinate with cross-functional teams to validate site selections against established company guidelines and performance metrics.
    • Support partners in identifying optimal locations within their territories that align with both partner goals and company strategy.
  • Real Estate Negotiations & Support:
    • Bridge communications between franchise partners and property owners / Real estate team to facilitate productive discussions.
    • Collaborate closely with the Real Estate team to streamline lease negotiations and accelerate closure timelines.
    • Oversee documentation and compliance requirements throughout the real estate acquisition process.
  • Business Planning & Financial Oversight:
    • Work with partners to develop comprehensive business plans and financial projections for new centers.
    • Ensure alignment between partner objectives and company performance expectations.
    • Monitor and support the achievement of key business milestones (target rent, presales and key hiring milestones) throughout the center development process.
  • Market & Competition Analysis:
    • Conduct detailed competition and market analysis to evaluate the feasibility of proposed locations.
    • Gather data on branded retail presence, residential density, and other key data points to build a comprehensive point of view (POV) for site selection.
    • Provide insights and recommendations based on market trends and competitive landscape.

Qualifications & Requirements:

  • Bachelor's degree in Business Administration, Real Estate, or a related field.
  • 4-8 years of experience in business development, franchise management, real estate, or market analysis.
  • Strong analytical skills to interpret market data and competition trends.
  • Excellent communication and interpersonal skills for building and maintaining relationships.
  • Proactive, self-motivated, and comfortable working in a fast-paced, dynamic environment.
  • Ability to multitask and adapt to changing priorities while maintaining focus on deliverables.
  • Willingness to travel within the city for site visits and partner meetings.


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