Ecommerce Growth Expert

5 days ago

Kozhikode, Kerala, India beBeeDigitalMarketingStrategist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Digital Marketing Strategist

We are seeking a highly skilled and data-driven marketing professional with a proven track record of scaling e-commerce brands.

Key Responsibilities:

  • Paid Media Strategy & Execution:
    • Develop, implement, and optimize performance marketing campaigns across platforms, including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
    • Build full-funnel strategies tailored for D2C brands.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize return on investment (ROI).
  • Conversion & Growth Optimization:
    • Conduct A/B testing on creatives, copies, audiences, and landing pages.
    • Optimize ad funnels to reduce Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS).
    • Collaborate with UI/UX and product teams to optimize website Conversion Rate Optimization (CRO).
  • Analytics & Reporting:
    • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Audience & Market Research:
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase Lifetime Value (LTV).
  • Cross-Functional Collaboration:
    • Work with creative teams to guide ad content, including videos, static ads, user-generated content (UGC), and influencer collaborations.
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.

Requirements:

  • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Strong understanding of digital ad platforms, including Meta, Google, TikTok/Snapchat, Amazon, etc.
  • Proficiency with analytics tools, such as GA4, Mixpanel, Hotjar, Data Studio.
  • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with significant monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.

Key Performance Indicators:

  • ROAS (Return on Ad Spend)
  • CAC vs LTV ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate

Culture Fit:

  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.

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