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Ecommerce Growth Director

3 weeks ago

Kozhikode, Kerala, India beBeeCustomer Full time ₹ 1,10,00,000 - ₹ 2,13,00,000
Job Overview:

The Head of Ecommerce is a strategic leader who oversees the full Profit and Loss (P&L) for the region, setting ambitious revenue, margin, and customer acquisition cost (CAC)/lifetime value (LTV) targets.

Key Responsibilities Include:

  • Developing and executing a comprehensive growth strategy across Direct-to-Consumer (D2C), marketplaces, offline, and emerging channels to drive business expansion.
  • Forecasting demand and managing end-to-end inventory to ensure minimal stock-outs and optimal aging stock levels, resulting in improved operational efficiency.
  • Defining product-market fit, localizing hero SKUs, crafting new-product roadmaps, and sunsetting low-return-on-investment (ROI) lines to optimize product offerings.
  • Collaborating with Research and Development (R&D) to adapt formulations for regional regulations and sensorial preferences, ensuring compliance and customer satisfaction.
  • Orchestrating 360-degree marketing—performance, influencer, Customer Relationship Management (CRM), Public Relations (PR)—to allocate budgets for maximum return on ad spend (ROAS).
  • Establishing data pipelines and dashboards to track cohorts, repeat rates, marketplace rankings in real-time, providing valuable insights for informed decision-making.
  • Negotiating with Third-Party Logistics (3PLs), payment partners, and duty consultants to optimize landed costs and service level agreements (SLAs).
  • Recruiting, mentoring, and performance-managing cross-functional teams (growth, operations, Customer Success, retail, trade) to foster a culture of excellence and teamwork.
  • Championing customer obsession by mining Voice of Customer (VOC) insights to feed product updates and customer experience enhancements, driving customer loyalty and retention.
  • Driving strategic partnerships with wellness chains, tourism boards, Ayurveda clinics to amplify reach and expand the customer base.
  • Ensuring legal and tax compliance, including cosmetics claims, import duties, and General Data Protection Regulation (GDPR)-like mandates, maintaining a strong reputation and minimizing risk.

Requirements:

• Proven leadership experience in ecommerce or related field

• Strong strategic thinking and problem-solving skills

• Excellent communication and interpersonal skills

• Ability to work effectively in a fast-paced environment

• Passion for innovation and customer-centric approach

Benefits:

• Competitive salary and bonus structure

• Comprehensive benefits package, including health insurance and retirement plan

• Opportunities for professional growth and development

• Collaborative and dynamic work environment