Chief Retail Marketing Strategist

1 day ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 20,00,000
Job Description

The role of Marketing Manager involves leading and managing all offline marketing activities for our retail business. We are seeking a highly motivated and experienced marketing professional to develop, plan, and execute impactful marketing campaigns across traditional and on-ground channels to drive brand visibility, customer engagement, and footfall to stores.

This position entails developing and executing offline marketing strategies aligned with business goals, including above-the-line (ATL) and below-the-line (BTL) activities. The successful candidate will also be responsible for planning and implementing in-store promotions, branding, signage, visual merchandising, and events to enhance the customer experience.

Additionally, this role requires managing print, outdoor, radio, and other offline media campaigns to ensure consistent brand visibility. The Marketing Manager will oversee local store marketing initiatives to drive footfall and sales, liaise with vendors, agencies, and creative partners for campaign execution, monitor competitor activities and market trends to design innovative campaigns, and track return on investment (ROI) and effectiveness of campaigns, preparing performance reports and analytics for management.

Key Responsibilities:

  • Develop and execute offline marketing strategies aligned with business goals.
  • Plan and implement in-store promotions, branding, signage, visual merchandising, and events.
  • Manage print, outdoor, radio, and other offline media campaigns.
  • Oversee local store marketing initiatives.
  • Liaise with vendors, agencies, and creative partners.
  • Monitor competitor activities and market trends.
  • Track ROI and effectiveness of campaigns.

Required Skills & Qualifications

Essential Skills & Competencies:

  • Strong knowledge of offline marketing channels in the retail sector.
  • Excellent vendor management and negotiation skills.
  • Strong project management, planning, and execution ability.
  • Creative thinker with an eye for brand aesthetics and customer experience.
  • Strong analytical and reporting skills to track campaign performance.

Qualifications & Experience:

  • MBA/PGDM in Marketing or related field.
  • 6–10 years of experience in offline/retail marketing.
  • Proven track record of handling ATL/BTL activities in retail.

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