Above The Line Marketing Coordinator

4 days ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 5,00,000 - ₹ 10,00,000

Job Title: Above The Line Marketing Coordinator

The successful candidate will be responsible for planning, coordinating, and executing Above The Line (ATL) marketing campaigns. This will involve liaising with media agencies to purchase TV, radio, and print ad space, ensuring that brand guidelines are maintained across all ATL content.

Key Responsibilities:

  • Plan, coordinate, and execute ATL marketing campaigns.
  • Liaise with media agencies for buying TV, radio, and print ad space.
  • Ensure brand guidelines are maintained across all ATL content.
  • Monitor campaign performance metrics such as reach, impressions, and ROI.
  • Coordinate with creative teams to produce compelling advertisements.
  • Manage timelines for multiple simultaneous campaigns.
  • Support PR and communication strategies that align with ATL initiatives.
  • Compile post-campaign reports and recommend improvements based on data.

Requirements:

  • Experience in marketing or a related field.
  • Strong project management skills.
  • Excellent communication and interpersonal skills.
  • Ability to work under pressure and meet deadlines.
  • Knowledge of marketing principles and practices.

Benefits:

  • Opportunity to work on high-profile campaigns.
  • Professional development and training opportunities.
  • Collaborative and dynamic work environment.


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