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15h Left ATL Coordinator

4 weeks ago

Mumbai, Maharashtra, India Knowledge Park Full time
Job Description

Knowledge Park Pvt Ltd is looking for ATL Coordinator to join our dynamic team and embark on a rewarding career journey.

Plan, coordinate, and execute Above The Line (ATL) marketing campaigns. Liaise with media agencies for buying TV, radio, and print ad space. Ensure brand guidelines are maintained across all ATL content. Monitor campaign performance metrics such as reach, impressions, and ROI. Coordinate with creative teams to produce compelling advertisements. Manage budgets and timelines for multiple simultaneous campaigns. Support PR and communication strategies that align with ATL initiatives. Compile post-campaign reports and recommend improvements based on data.