Marketing Director for Value-Based Care Solutions
1 week ago
Innovaccer is a leading healthcare technology company that aims to revolutionize the way healthcare is delivered and experienced.
We are seeking an experienced Marketing Director to lead our efforts in promoting our value-based care solutions to healthcare providers and payers.
This is a challenging and rewarding role that requires a strong understanding of the healthcare industry, as well as excellent marketing and communication skills.
The successful candidate will be responsible for developing and executing comprehensive marketing strategies to drive awareness, adoption, and revenue growth for our value-based care solutions.
Key Responsibilities:
- Develop and execute marketing plans to promote our value-based care solutions
- Conduct market research and analysis to identify key trends and customer needs
- Collaborate with cross-functional teams to define product positioning, messaging, and go-to-market strategies
- Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations
- Lead the planning and execution of product launches, working closely with cross-functional teams
- Develop and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, events, and webinars
Requirements:
- Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred
- 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry
- Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends
- Proven track record of developing and executing successful product marketing strategies
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams
- Demonstrated ability to think strategically, analyze market data, and translate insights into actionable marketing plans
We offer competitive compensation and benefits, including:
- $150,000 - $200,000 per year, depending on experience
- Generous leave benefits, including up to 40 days of paid time off
- Parental leave policy, allowing employees to spend time with their new addition
- Sabbatical leave policy, enabling employees to focus on skill development or other personal interests
- Health insurance and other benefits to support employees' physical and mental well-being
Estimated Salary: $175,000 - $225,000 per year.
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