Associate Director-Category Marketing Specialist

6 days ago

Noida, Uttar Pradesh, India Innovaccer Full time

About the Role

We are seeking an experienced Associate Director-Category Marketing to drive the success of our products in the market. This key role will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth.

Key Responsibilities

  • Develop comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our value-based care technology solutions.
  • Conduct market research and analysis to identify key market trends, customer needs, and competitive insights.
  • Collaborate with cross-functional teams to define product positioning, value propositions, and target customer segments.
  • Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations.
  • Lead the planning and execution of product launches, working closely with cross-functional teams to ensure successful product introductions to the market.
  • Develop and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, events, and webinars.
  • Establish and maintain strong relationships with key opinion leaders, industry influencers, and strategic partners.
  • Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives.

Requirements

  • Bachelor's degree in marketing, business, healthcare administration, or a related field. MBA or advanced degree preferred.
  • 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.
  • Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
  • Proven track record of developing and executing successful product marketing strategies.
  • Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

What We Offer

  • Competitive benefits package, including generous leave benefits, parental leave, and sabbatical leave policy.
  • Health insurance and pet-friendly office environment.
  • Opportunity to work with a dynamic and innovative company, with a focus on healthcare technology and value-based care.

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