Senior Marketing Director-Category Strategy
3 weeks ago
About the Role:
We are seeking a talented Associate Director-Category Marketing to join our team at Innovaccer.
The successful candidate will be responsible for developing and executing strategic marketing initiatives to promote our value-based care technology solutions, engage key stakeholders, and drive revenue growth.
Working closely with cross-functional teams, the ideal candidate will leverage their expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.
A Day in the Life:
- Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth.
- Conduct market research and analysis to identify key market trends, customer needs, and competitive insights.
- Collaborate with product management, sales, and other cross-functional teams to define product positioning, value propositions, and target customer segments.
- Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations.
- Lead the planning and execution of product launches, working closely with cross-functional teams.
- Develop and manage integrated marketing campaigns across multiple channels.
- Establish and maintain strong relationships with key opinion leaders and industry influencers.
- Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives.
What You Need:
- Bachelor's degree in marketing, business, healthcare administration, or a related field.
- 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.
- Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
- Proven track record of developing and executing successful product marketing strategies.
- Excellent communication and interpersonal skills.
- Demonstrated ability to think strategically and analyze market data.
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