Senior Marketing Director-Category Strategy

3 weeks ago


Noida, Uttar Pradesh, India Innovaccer Full time

About the Role:

We are seeking a talented Associate Director-Category Marketing to join our team at Innovaccer.

The successful candidate will be responsible for developing and executing strategic marketing initiatives to promote our value-based care technology solutions, engage key stakeholders, and drive revenue growth.

Working closely with cross-functional teams, the ideal candidate will leverage their expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.

A Day in the Life:

  • Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth.
  • Conduct market research and analysis to identify key market trends, customer needs, and competitive insights.
  • Collaborate with product management, sales, and other cross-functional teams to define product positioning, value propositions, and target customer segments.
  • Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations.
  • Lead the planning and execution of product launches, working closely with cross-functional teams.
  • Develop and manage integrated marketing campaigns across multiple channels.
  • Establish and maintain strong relationships with key opinion leaders and industry influencers.
  • Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives.

What You Need:

  • Bachelor's degree in marketing, business, healthcare administration, or a related field.
  • 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.
  • Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
  • Proven track record of developing and executing successful product marketing strategies.
  • Excellent communication and interpersonal skills.
  • Demonstrated ability to think strategically and analyze market data.


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