Marketing Director for Value-Based Care Solutions

4 weeks ago

Noida, Uttar Pradesh, India Innovaccer Full time

About the Role

We are seeking a seasoned Marketing Director to lead our Category Marketing efforts for Value-Based Care Solutions. As an Associate Director-Category Marketing, you will play a pivotal role in driving the success of our products in the market. Your expertise in healthcare technology and marketing will be instrumental in positioning our solutions effectively and differentiating them in the competitive landscape.

A Day in the Life

  • Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our value-based care technology solutions.
  • Conduct market research and analysis to identify key market trends, customer needs, and competitive insights. Utilize this information to inform product positioning, messaging, and go-to-market strategies.
  • Collaborate with product management, sales, and other cross-functional teams to define product positioning, value propositions, and target customer segments.
  • Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations, to effectively communicate the value proposition of our solutions.
  • Lead the planning and execution of product launches, working closely with cross-functional teams to ensure successful product introductions to the market.
  • Develop and manage integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, events, and webinars, to generate leads and drive demand.
  • Establish and maintain strong relationships with key opinion leaders, industry influencers, and strategic partners to enhance brand visibility and credibility in the market.
  • Track and analyze key performance metrics to evaluate the effectiveness of marketing campaigns and initiatives. Use data-driven insights to optimize marketing strategies and tactics.
  • Stay abreast of industry trends, regulatory changes, and competitive developments in the value-based care market. Translate insights into actionable recommendations to inform product roadmap and marketing strategy.

What We Offer

  • Competitive Benefits: Enjoy a comprehensive benefits package, including generous leave benefits, parental leave, sabbatical leave policy, and health insurance.
  • Pet-Friendly Office: Bring your furry friends to work with you in our pet-friendly office.
  • Creche Facility: Take advantage of our creche facility for your child's well-being.

About Innovaccer

Innovaccer is an equal-opportunity employer committed to fostering an inclusive and diverse workplace. We celebrate diversity and empower all employees to thrive in a dynamic environment.

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