Strategic Marketing Professional

1 day ago


Lucknow, Uttar Pradesh, India beBeeMarketing Full time ₹ 11,00,000 - ₹ 15,25,000

Are you a marketing expert looking for a new challenge?

Job Description

We are seeking a highly skilled Marketing Manager to lead the execution and management of multi-channel campaigns.

The successful candidate will have strong knowledge of email marketing best practices, experience with SQL and JavaScript, and hands-on knowledge of campaign workflows.

  • Campaign Management & Execution:
    • Design, build, and deploy multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App).
    • Manage end-to-end campaign workflows including targeting, segmentation, and personalization.
    • Set up recurring and ad-hoc campaigns with proper audience targeting rules and testing scenarios.
  • Segmentation & Targeting:
    • Create customer segments using Adobe Campaign's data model and query capabilities (SQL).
    • Leverage behavioural, transactional, and demographic data to build targeted lists.
    • Manage suppression, seed lists, and ensure compliance with opt-in/opt-out rules.
  • Personalization & Templates:
    • Configure personalization blocks, dynamic content, and message templates.
    • Work with creative teams to build responsive, personalized email templates.
  • Campaign Optimization & Reporting:
    • Monitor campaign performance (delivery, open rates, click-throughs, conversions).
    • Conduct A/B testing and provide insights for optimization.
    • Generate campaign reports and dashboards for stakeholders.
  • Cross-Functional Collaboration:
    • Partner with data, analytics, and IT teams to ensure smooth campaign execution.
    • Work with marketing stakeholders to translate business requirements into technical campaign setups.
    • Ensure campaigns align with brand guidelines and compliance requirements.

This is an exciting opportunity for a motivated professional to take on a key role in our team.

If you are passionate about delivering high-quality results and working collaboratively with cross-functional teams, we encourage you to apply.



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