Digital Community Lead

7 days ago

Kanpur, Uttar Pradesh, India beBeeManager Full time ₹ 8,00,000 - ₹ 15,00,000

Join a dynamic team and be part of something new. Cityscope is revolutionizing local discovery by empowering entrepreneurs, artists, and service providers with innovative tools to reach new audiences and grow sustainably.

We are more than just another startup – we're building a movement that reimagines how people connect with their cities and how local businesses thrive in the digital age.

The Role

We're looking for a skilled Social Media Manager who can lead our brand voice across platforms, design engaging content, and grow online communities.

This is a hands-on opportunity where you'll shape our brand presence, drive conversations, and turn Cityscope into the go-to hub for city life and creators.

This role isn't just a job – it's a chance to build and lead the marketing and community vertical from scratch. You'll have creative freedom, a strong support system, and the chance to create meaningful impact at scale.

Main Responsibilities:

Content Leadership

  • Develop original content across Instagram, Facebook, Twitter/X, YouTube, and emerging platforms.
  • Ideate creative campaigns, reels, carousels, newsletters, and community content that showcase partners, creators, and city experiences.
  • Design visually striking assets (graphic design, motion, GIFs, short-form video).

Community & Engagement

  • Build and nurture local creator, business, and community networks across cities.
  • Monitor trends, conversations, and cultural moments; proactively identify opportunities for us to participate and lead.
  • Moderate and manage active online communities (WhatsApp groups, Discord, or forums) with a consistent, engaging voice.
  • Partner with our Content Lab to co-create storytelling formats (articles, reels, local guides, shows, masterclasses).

Strategy & Growth

  • Define and execute our social media and community growth strategy aligned with business goals (audience growth, engagement, retention, partner acquisition).
  • Experiment with new formats (live video, AR filters, collaborative content).
  • Build partnerships with local businesses, event organizers, and influencers to amplify reach.

Performance & Insights

  • Own the social media calendar and publishing workflows.
  • Develop an analytics and reporting framework to measure engagement, growth, sentiment, and campaign ROI.
  • Share actionable insights with leadership and product teams to refine our community-driven approach.

You should be:

  • A creative problem-solver with 2–5 years of experience managing social media for a brand, startup, or media company.
  • Proficient in social media management tools (e.g., Hootsuite, Buffer, Later, Sprout).
  • Able to ideate, write copy, and design engaging content. Video editing, motion graphics, or meme-making skills are a plus.
  • Familiarity with community management best practices: writing style guides, moderating active groups, and fostering healthy conversations.
  • A strong analytical mindset with the ability to interpret engagement metrics and translate them into actionable strategies.
  • Excellent written and verbal communication skills in English.
  • A collaborative, creative spirit with a passion for local culture, storytelling, and digital media.

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