Category Development Lead

2 days ago

Mangalore, Karnataka, India beBeeFreshProduce Full time ₹ 6,54,321 - ₹ 12,34,567
About Fresh Produce Job

We are seeking a highly skilled and experienced professional to lead our fresh produce category management team. Our goal is to create a reliable, efficient, and scalable supply chain ecosystem for fresh fruits and vegetables.

Job Overview

We require a Category Manager – Fresh Produce to drive sourcing, sales, and category development for a diverse portfolio including Onions, Garlic, Potatoes, Tomatoes, Apples, and Oranges.

Key Responsibilities:
  • Develop and execute growth plans across vegetables (onion, garlic, potato, tomato) and fruits (apple, orange).
  • Track mandi price trends, international trade flows, and customer demand patterns.
  • Define assortment strategy (varieties, pack sizes, sourcing regions) for each category.
  • Directly drive sales of assigned categories across ecommerce, quick commerce, modern retail, and institutional buyers.
  • Build strong customer relationships and close deals to achieve revenue and margin targets.
  • Over time, recruit, train, and manage a sales team to scale with category volumes.
  • Build strong supplier networks across regions:
  • Vegetables: Nasik, Karnataka, MP, AP, UP for onion/potato/tomato/garlic.
  • Fruits: Himachal, Kashmir, imported apples; Nagpur/Maharashtra oranges.
  • Negotiate procurement contracts ensuring price competitiveness, consistent quality, and supply reliability.
  • Explore import/export opportunities for off-season coverage (e.g., imported apples, citrus).
  • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
  • Optimize farm-to-customer movement, minimizing wastage and cost.
  • Ensure freshness and availability across the portfolio.
  • Own the financial performance of the assigned categories—managing revenues, margins, and working capital.
  • Monitor SKU profitability, wastage levels, and demand-supply alignment.
  • Generate regular performance dashboards highlighting risks and opportunities.
Requirements:
  • Strong understanding of fresh produce value chains—farm production, seasonality, mandi dynamics, imports/exports.
  • Hands-on sales experience with ability to close deals and grow revenues.
  • Negotiation and vendor management expertise.
  • Analytical skills to track price trends, demand forecasts, and category economics.
  • Ability to work cross-functionally with supply chain, operations, sales, and finance.
  • Entrepreneurial and execution-focused mindset.
  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA (preferred).
  • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
  • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) will be a strong advantage.

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