Elevate Digital Presence as Head of B2B Marketing

4 weeks ago


Chennai, Tamil Nadu, India Intellect Design Arena Ltd Full time
About the Role

We are seeking an experienced and visionary Head of Digital Marketing to spearhead our digital marketing efforts. Reporting directly to the CEO, this role will be responsible for driving strategic growth initiatives that enhance brand visibility, drive customer acquisition, and foster engagement.

Key Responsibilities:
  • Develop and execute a comprehensive digital marketing strategy across all online platforms, aligning with business goals to drive revenue growth.
  • Lead and manage a team of digital marketing professionals, fostering effective execution and alignment with business objectives.
  • Oversee all aspects of digital campaigns, including SEO/SEM, marketing automation, paid media, and social media advertising, driving customer acquisition and lead generation through targeted digital efforts.
  • Analyse marketing data and metrics to measure effectiveness, optimize campaigns, and drive continuous improvement, ensuring cost-effective strategies are employed.
Qualifications:

To succeed in this role, you will need:

  • A minimum of 8-10 years of experience in digital marketing, with a strong focus on B2B marketing in the tech/financial sector.
  • Proven experience in driving successful digital marketing strategies and campaigns, leveraging proficiency in marketing automation tools, SEO/SEM, Google Analytics, CRM, and social media platforms.
  • Strong analytical skills and ability to interpret data for decision-making, excellent communication and leadership skills, with a track record of managing teams and collaborating across departments.
About IntellectAI - Insurance and Wealth

IntellectAI is a leading provider of AI-driven solutions for wealth management and capital markets, known for its cutting-edge products and data-driven insights empowering businesses to thrive in an increasingly complex financial ecosystem. As a key member of our team, you will play a crucial role in shaping the future of AI-powered solutions for the financial industry.



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