Head of Growth and Innovation

7 days ago


Chennai, Tamil Nadu, India Impiger Technologies Full time

Job Description

We are seeking a highly experienced Marketing Director - Digital Transformation to join our team at Impiger Technologies. As a key member of our leadership team, you will be responsible for developing and executing comprehensive digital marketing strategies to drive business growth and transform our brand presence in the B2B IT industry.

Key Responsibilities:

  • Develop and implement strategic branding plans to elevate our brand presence and ensure alignment with organizational goals.
  • Oversee relationships with external vendors to ensure seamless collaboration and delivery of high-quality services that align with our brand standards.
  • Drive growth through innovative strategies, leveraging growth hacking techniques and growth marketing initiatives to expand our reach and customer base.
  • Lead product marketing activities and define Ideal Customer Profiles (ICPs) to ensure targeted marketing efforts and maximize ROI.

Requirements:

  • Proven track record of success in digital marketing, particularly in the B2B IT industry.
  • Strong leadership skills with the ability to manage a team of content writers and graphic designers.
  • Highly analytical with the ability to identify trends and insights to optimize campaign performance.
  • Excellent communication skills with the ability to effectively collaborate with cross-functional teams.

What We Offer:

  • An estimated salary range of $140,000 - $200,000 per year, depending on experience.
  • A dynamic and collaborative work environment.


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