Digital Transformation Marketing Leader

21 hours ago


Chennai, Tamil Nadu, India Intellect Design Arena Ltd Full time
About Us

Intellect Design Arena Limited is a global leader in Financial Technology, empowering institutions to meet their ambitions. With a rich suite of products and over 30 years of domain expertise, we're an authority on vertical and integrated solutions.

Our Philosophy

We create financial technologies that help banks lead businesses to growth and success. Our solutions move the banking world forward by anticipating and solving tomorrow's needs.

About IntellectAI

IntellectAI is a leading provider of AI-driven solutions for wealth management and capital markets. We deliver cutting-edge products and data-driven insights that empower businesses to thrive in a complex ecosystem.

Job Description

Role Overview: As the Head of Digital Marketing, you'll develop and execute innovative strategies to enhance brand visibility, drive customer acquisition, and improve engagement.

Key Responsibilities:

  • Develop and implement a comprehensive digital marketing strategy across online platforms.
  • Lead and manage a team of digital marketing professionals to ensure effective execution and alignment with business objectives.
  • Oversee all aspects of digital campaigns, including SEO/SEM, marketing automation, paid media, and social media advertising.
  • Drive customer acquisition and lead generation through targeted digital efforts, working closely with sales and product teams.
  • Analyse marketing data and metrics to measure effectiveness, optimize campaigns, and drive continuous improvement.
  • Manage the digital marketing budget and ensure cost-effective strategies are employed.
  • Collaborate with internal and external stakeholders to maintain consistency of the brand message across digital platforms.
  • Stay updated on the latest trends in digital marketing, tools, and technologies to keep the company at the forefront of the industry.
Qualifications

Requirements: 8-10 years of experience in digital marketing, with a strong focus on B2B marketing in the tech/financial sector. Proven experience in driving successful digital marketing strategies and campaigns. Proficiency in marketing automation tools, SEO/SEM, Google Analytics, CRM, and social media platforms.

Preferred Qualifications: Experience in AI, FinTech, or wealth management sectors. Familiarity with global markets and digital marketing best practices.



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