Digital Marketing Leader
3 days ago
Estimate Salary: $140,000
We are seeking a highly skilled Head of Digital Marketing to lead our digital marketing efforts and drive growth across multiple channels at Intellect Design Arena Ltd.
Intellect Design Arena Limited is a global leader in Financial Technology for Banking, Insurance, and other Financial Services. With a rich suite of products across the organization, backed with over 30 years of deep domain expertise, we are an authority on vertical and integrated products that enable institutions to meet their ambition to be the principal service provider to their customers.
We create financial technologies that help banks lead businesses on the path to growth and success. Our solutions help move the banking world forward; because that's what happens when the world knows it has financial institutions they can rely on. This is the philosophy that we at Intellect follow and our commitment to our customers' success.
About the RoleThe Head of Digital Marketing will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive customer acquisition, and improve engagement. The ideal candidate will have a proven track record of leading successful digital campaigns, managing high-performance teams, and optimizing the customer journey using data-driven insights.
- Develop and implement a comprehensive digital marketing strategy across all online platforms (website, social media, email, paid campaigns, etc.).
- Lead and manage a team of digital marketing professionals, ensuring effective execution and alignment with business objectives.
- Oversee all aspects of digital campaigns, including SEO/SEM, marketing automation, paid media, and social media advertising.
- Drive customer acquisition and lead generation through targeted digital efforts, working closely with sales and product teams.
- Analyse marketing data and metrics to measure effectiveness, optimize campaigns, and drive continuous improvement.
- Manage the digital marketing budget and ensure cost-effective strategies are employed.
- Collaborate with internal and external stakeholders to ensure the consistency of the brand message across all digital platforms.
- Stay updated on the latest trends in digital marketing, tools, and technologies to keep the company at the forefront of the industry.
The ideal candidate will have:
- 8-10 years of experience in digital marketing, with a strong focus on B2B marketing in the tech/financial sector.
- Proven experience in driving successful digital marketing strategies and campaigns.
- Proficiency in marketing automation tools, SEO/SEM, Google Analytics, CRM, and social media platforms.
- Strong analytical skills and ability to interpret data for decision-making.
- Excellent communication and leadership skills, with a track record of managing teams and collaborating across departments.
- Ability to think strategically and execute tactically.
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