Analytical Marketing Specialist

14 hours ago

India beBeeData Full time ₹ 9,00,000 - ₹ 12,00,000
Marketing Data Scientist Job Opportunity

The role of a Marketing Data Scientist involves applying statistical methods and machine learning techniques to drive marketing decision-making. This position is responsible for analyzing and interpreting large datasets related to marketing and sales, with the goal of optimizing marketing spend.

  • Develop and implement data-driven solutions to support incrementality testing.
  • Collaborate with cross-functional teams to communicate complex technical concepts to non-technical stakeholders.
  • Perform exploratory data analysis using spreadsheets or Excel to understand data.

Key skills required for this role include advanced knowledge of statistical concepts like hypothesis testing, regression, and time series analysis. Proficiency in programming languages like Python, R, and SQL is also necessary, as well as strong MS Excel and Google sheets skills. Experience working with digital marketing strategies and tactics is a plus.

This is a full-time, remote position that requires a strong background in data science and analytics. The ideal candidate will have a Bachelor's degree in Statistics, Mathematics, Computer Science, Operations Research, Engineering, or Economics, and at least 2 years of experience in data science or advanced analytics.

Responsibilities:

  • Design and implement experiments to test marketing channel performance.
  • Develop and maintain databases to store marketing data.
  • Collaborate with other departments to support data-driven recommendations for clients.
  • Communicate findings and insights to stakeholders.
  • Work with larger datasets, perform data manipulation & pre-processing.
  • Conduct ad-hoc analyses to support client requirements.

Benefits:

  • Opportunity to work on challenging projects and contribute to business growth.
  • Collaborative and dynamic work environment.
  • Flexible remote work arrangements.

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