Retail Marketing Manager

4 weeks ago


Mumbai, Maharashtra, India Colgate-Palmolive Full time

About Colgate

At Colgate, we're passionate about building a future to smile about for our employees, consumers, and surrounding communities. We take immense pride in our brand, which fuels our workplace to encourage innovative thinking, champion experimentation, and promote authenticity.

Job Summary

We're seeking a talented Retail Marketing Manager - Customer Insights and Strategy to join our team. As a key member of our Customer Marketing team, you'll develop and lead the Customer Marketing strategy for a specific Retail Environment (RE).

Key Responsibilities

  • Develop trade segmentation and Go to Market Strategy
  • Coordinate with Customer Development and Consumer Insights group to come up with relevant consumer/shopper segmentation
  • Lead shopper insight development and application by RE
  • Work in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise for the retail environment, general shopping behavior, and category-specific behavior
  • Design an effective 5P strategy for the RE which drives share gains in the category
  • Consistently evaluate 5P performance in the RE and innovate to find new shopper solutions which are more impactful and cost-effective
  • Continually evaluate promo effectiveness of all programs rolled out in the RE and take corrective actions
  • Assess CP and Category performance by RE, strategy definition, and objective-setting
  • Lead the development of a RE strategy which seeks to exploit incremental sales growth opportunities
  • Establish objectives and KPIs for all categories and ensure tracking mechanisms are in place and utilized
  • Track, review, and modify RE plans to ensure Colgate is driving consumption cost-effectively and brand objectives are achieved within RE and P&L guidelines

Requirements

  • 3-4 years of overall experience, min 2yrs in FMCG
  • 1-2 years of Field Sales experience
  • Strong Analytical skills and strategic thinking
  • MBA from Tier 1 or Tier 2 b-school


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