Digital Tag Strategist

This is a crucial role in the global management of visitors to external Marketing Websites.

We are seeking an experienced Website Tag Developer to lead our firm's efforts to standardize tag management best practices.

The successful candidate will be responsible for implementing digital tagging and analytics measurement strategies across various platforms.

They will work closely with cross-functional teams, including Digital Marketing, Security, Engineering, Quality Assurance, and Product Teams.

Key Responsibilities:

• Execute the entire process, from understanding metric tagging plans to testing, maintaining, and auditing website tags.
• Collaborate with internal and external stakeholders to resolve discrepancies or platform issues and ensure they follow analytics and measurement best practices.
• Validate and debug implementations, and then follow up to resolve any issues that may arise.
• Centralize digital tracking, analytics, and data quality.
• Direct data layer implementation on new sites and pages across different digital products.
• Responsible for maintaining the integrity and accuracy of the tagging environment by manually and automatically monitoring tags.
• Own all Analytics and Tag Manager environments and processes.
• Design, development, and support of all advanced platform implementations of Analytics and Tag Manager as well as tagging, testing, and ad hoc troubleshooting.
• Create and maintain documentation regarding data layer implementation requirements.
• Participate in QA/UAT testing to ensure compliance with acceptance criteria.
• Work with developers as needed to communicate what an implementation is intended to accomplish.
• Work closely with various teams to set up designs of tags, measurements, monitor metrics, and analyze implementation success.
• Diagnose problems with existing platform configurations and tags and make suggestions for improvement.
• Maintain working knowledge of industry best practices and changes in analytics platforms.

Required Skills and Qualifications:

• 2+ years of experience with Adobe Analytics, Google Analytics, or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g., Google Tag Manager, Adobe Analytics, etc.).
• BA or BS, preferably in a Business, Marketing, or analytical discipline.
• 5+ years of experience in industry and/or similar positions.
• Well-versed in creating and deploying Analytics & Marketing Tags using a Tag Management system (Google Analytics, Google Tag Manager or Adobe Analytics, Adobe Tag Manager).
• Ability to work quickly, efficiently multi-task and deliver commitments in a timely fashion.
• Have proven analytical and technical skills, strong people skills, great attention to detail, solid organizational skills, and the drive to always learn and grow.
• Be comfortable managing multiple projects simultaneously.
• Be collaborative when working with data service and marketing teams.
• Strong analytical skills with an emphasis on data-driven decision making.
• Strong written and verbal communication required to liaise with stakeholders, global teams, and delivery teams to communicate on development activities and timeframes.
• Fluent in English.
• Desire to learn new tools and technologies and ability to analyze the applicability of such to add value to the firm.
• Prior experience with a Content Management System (AEM, Drupal, WordPress).
• Knowledge and expertise on JavaScript/JQuery.
• HTML/HTML5.
• CSS.
• Data analytics, Adobe/Google certifications related to the role would be a plus.

Why Join Our Team?

As a member of our team, you will have the opportunity to work on challenging projects, collaborate with talented professionals, and contribute to the growth and success of our organization.

We offer a dynamic and inclusive work environment, where employees can grow and develop their skills.