Digital Tagging Specialist

2 days ago

Pune, Maharashtra, India beBeeDeveloper Full time US$ 1,00,000 - US$ 1,20,000
Job Title: Website Tag Developer

We are seeking a skilled professional to lead our firm's efforts in standardizing tag management best practices and implementing digital tagging and analytics measurement strategies.

This role will work closely with Digital Marketing, Security and Risk, Engineering, Quality Assurance and Product Teams to ensure the effective implementation of tags and analytics across our digital products.

Key Responsibilities:

  • Understand metric tagging plans, test, maintain, and audit website tags.
  • Collaborate with internal and external stakeholders to resolve discrepancies or platform issues and ensure they follow analytics and measurement best practices.
  • Validate and debug implementations and follow up to resolve any issues that may arise.
  • Centralize digital tracking, analytics, and data quality.
  • Direct data layer implementation on new sites and pages across different digital products.
  • Maintain the integrity and accuracy of the tagging environment by manually and automatically monitoring tags.
  • Own all Analytics and Tag Manager environments & processes.
  • Design, development, and support of advanced platform implementations of Analytics and Tag Manager as well as tagging, testing, and ad hoc troubleshooting.
  • Create and maintain documentation regarding data layer implementation requirements.
  • Participate in QA/UAT testing to ensure compliance with acceptance criteria.
  • Work with developers as needed to communicate what an implementation is intended to accomplish.
  • Work closely with various teams to set up designs of tags, measurements, monitor metrics, and analyze implementation success.
  • Diagnose problems with existing platform configurations and tags and make suggestions for improvement.
  • Maintain working knowledge of industry best practices and changes in analytics platforms.

Skills & Qualifications:

  • Experience with Adobe Analytics, Google Analytics or similar web analytics tools (variables, events, segments, dimensions, custom queries, etc.), and tag management tools (e.g., Google Tag Manager, Adobe Analytics, etc.).
  • Bachelor's degree in a Business, Marketing, or analytical discipline.
  • 5+ years of experience in industry and/or similar positions.
  • Well-versed in creating and deploying Analytics & Marketing Tags using a Tag Management system (Google Analytics, Google Tag Manager or Adobe Analytics, Adobe Tag Manager).
  • Ability to work quickly, efficiently multi-task and deliver commitments in a timely fashion.
  • Proven analytical and technical skills, strong people skills, great attention to detail, solid organizational skills, and the drive to always learn and grow.
  • Comfortable managing multiple projects simultaneously.
  • Collaborative when working with data service and marketing teams.
  • Strong analytical skills with an emphasis on data-driven decision making.
  • Strong written and verbal communication required to liaise with stakeholders, global teams, and delivery teams to communicate on development activities and timeframes.
  • Fluent in English.
  • Desire to learn new tools and technologies and ability to analyze the applicability of such to add value to the firm.
  • Prior experience with a Content Management System (AEM, Drupal, WordPress). Knowledge and expertise on JavaScript/JQuery.
  • HTML/HTML5, CSS, Data analytics, Adobe/Google certifications related to the role would be a plus.

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