Digital Marketing Specialist

14 hours ago

Pune, Maharashtra, India beBeeDigitalMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Opportunity

We are seeking a skilled Digital Marketing Specialist to manage and optimize digital campaigns, enhance search visibility, and create engaging content for government initiatives.

Key Responsibilities:
  • Digital Campaign Management: Plan, execute, and optimize paid campaigns (Search, Display, Video, Performance Max). Conduct keyword research with a focus on government program-related terminology. Manage ad budgets effectively to maximize ROI. Track and analyze campaign performance with Google Analytics & Tag Manager.
  • SEO Strategy Execution: Develop and implement SEO strategies for government initiatives and projects. Perform on-page and off-page SEO, including link building and technical SEO audits. Optimize content for local search (Marathi + English keywords). Ensure compliance with Google algorithm updates and government guidelines.
  • Government Project Expertise: Understand structure, communication style, and outreach priorities of government departments & schemes. Translate complex government program details into easy-to-understand digital messaging. Align SEO and Ads strategy with public awareness campaigns.
  • Content Creation: Write ad copies, blogs, and landing page content in Marathi & English. Prepare Marathi scripts for reels, radio spots, voiceovers, and campaign creatives. Ensure cultural sensitivity and audience connect in regional communication.
  • Analytics Reporting: Provide detailed performance reports with actionable insights. Suggest optimization strategies for continuous improvement.

The ideal candidate should have hands-on expertise in digital marketing, SEO strategy, analytics, and must be fluent in Marathi to develop scripts, creatives, and campaign content tailored for regional audiences.

Requirements:
  • Proven experience (5+ years) in digital marketing & SEO management.
  • Strong knowledge of government projects, policies, and outreach communication.
  • Native-level fluency in Marathi (speaking, reading, writing) and proficiency in English.
  • Expertise in Google Ads Manager, Search Console, Analytics, Tag Manager, SEMrush/Ahrefs/Similar tools.
  • Ability to draft Marathi scripts for video/audio campaigns.
  • Strong analytical mindset and ability to present performance metrics.

Past experience handling digital campaigns for government departments, NGOs, or public sector projects is preferred. A creative approach to regional storytelling and engagement is also valued.

Join us as a full-time/contract employee based in Pune.

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