Digital Marketing Specialist

8 hours ago

Pune, Maharashtra, India beBeeDigitalMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Senior Digital Marketing Strategist Role

We are seeking a highly skilled and data-driven Senior Digital Marketing Strategist to own and execute end-to-end digital marketing strategies that drive growth, engagement, and brand visibility.

This is an Individual Contributor (IC) role ideal for a hands-on digital marketing expert who thrives in a fast-paced environment and is passionate about delivering measurable impact.

Key Responsibilities:
  • Develop, execute, and optimize multi-channel digital marketing campaigns across paid media, SEO, email, ABM, and social media.
  • Oversight of the entire digital marketing funnel — from traffic acquisition to conversion — with continuous optimization for performance.
  • Drive SEO strategy and oversee website optimization to improve organic visibility, traffic, and conversion rates.
  • Management of performance marketing initiatives, including budgeting, audience segmentation, A/B testing, and performance tracking.
  • Collaboration with content and design teams to create compelling ad creatives, landing pages, and digital assets.
  • Conduct keyword research, competitor analysis, and market insights to inform SEO and SEM strategies.
  • Analyze campaign results, prepare reports, and provide actionable insights to stakeholders.
  • Stay updated on digital marketing trends, tools, and best practices; identify new opportunities for growth.
  • Ensure brand consistency and compliance across all digital touchpoints.
Qualifications:
  • 7–10 years of experience in digital marketing, preferably in a B2B environment.
  • Proven track record of planning and executing successful paid campaigns.
  • Strong expertise in performance marketing, SEO/SEM, analytics, and email marketing.
  • Proficiency in Google Analytics, Google Ads, Meta Ads Manager, SEMrush/Ahrefs, HubSpot/Mailchimp, and similar platforms.
  • Solid understanding of marketing funnels, conversion rate optimization, and attribution models.
  • Excellent analytical, communication, and project management skills.
  • Self-motivated, detail-oriented, and able to manage multiple priorities independently.

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