Specialist - Digital Marketing

4 days ago

Pune, Maharashtra, India Infysion Technologies Full time

Digital Marketing Specialist

As the Digital Marketing Specialist, youll be responsible for developing and executing strategic marketing programs that drive demand, elevate brand presence, and generate qualified leads for our IT services and consulting business.

You'll collaborate cross-functionally with sales, delivery, and leadership teams to position Infysion Technologies as a trusted technology partner across IoT, Cloud, Data, AI and Mobile service lines.

Key Responsibilities:

SEO Strategy Development:

- Develop and execute comprehensive SEO strategies to increase organic search rankings and drive traffic.

- Stay updated with the latest SEO trends, algorithm updates, and tools to continually refine strategies.

- Set SEO performance goals and KPIs (e.g., organic traffic, keyword rankings, conversions).

On-page And Technical SEO Optimization:

- Optimize website content, meta tags, headlines, and internal linking structures.

- Conduct comprehensive keyword research to identify new opportunities and optimize existing content.

- Ensure the websites technical SEO health, including crawlability, indexing, site speed, mobile-friendliness, and URL structures.

- Collaborate with web developers to address technical SEO issues (e.g., sitemaps, schema markup, and structured data).

Digital & Social Media Marketing:

- Develop and execute a comprehensive digital marketing plan, including SEO (Onpage/off-page), PPC, social media, and other online advertising.

- Oversee digital channels, including social media, paid campaigns (LinkedIn, Google), SEO/SEM, and website optimization.

- Create compelling social media visuals, ad creatives, and support our paid digital efforts.

- Ensure consistent brand messaging and positioning across platforms and channels.

- Leverage analytics tools to track engagement and optimize digital strategies.

Content Strategy:

- Work with content creators to produce high-quality, SEO-friendly content that aligns with targeted keywords and audience intent.

- Optimize existing content to improve rankings and user engagement.

Link Building And Outreach:

- Develop and manage link-building strategies to improve website authority and rankings.

- Conduct link outreach to build relationships with influencers, partners, and high-authority websites for guest posting and backlinking.

- Analyze the effectiveness of backlinks and refine outreach approaches to improve link acquisition.

Performance Analysis & Reporting:

- Track, analyze, and report on key SEO metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.

- Generate monthly/quarterly SEO performance reports and suggest areas for improvement.

Competitor And Market Analysis:

- Perform regular competitive analysis to identify opportunities and threats.

- Stay informed about industry developments and monitor competitors 3-6 years of experience in B2B marketing, Advantage be within IT services, SaaS, Cloud, or Consulting.

- Proven track record of building and executing marketing strategies that generate pipeline and revenue.

- Strong understanding of digital marketing (SEO, SEM, paid media, social) and content marketing.

- Experience working with marketing automation platforms.

- Excellent communication, storytelling skills.

- Analytical mindset with the ability to translate data into actionable marketing strategies.

- Exposure to marketing IoT, Cloud, Data, AI and Mobile services.

(ref:iimjobs.com)

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