Digital Marketing Strategist for E-commerce Growth
5 days ago
At PivotRoots, a full-service digital marketing agency with a strong presence in India and the UAE, we're seeking a seasoned Ecommerce Marketplace Advertising Specialist to join our growing team. This role offers an exciting opportunity to develop and execute data-driven advertising campaigns on Amazon and Flipkart to maximize brand visibility, drive traffic, and boost sales.
About the RoleIn this critical position, you will be responsible for:
- Developing comprehensive advertising strategies for Amazon Marketplace Advertising and Flipkart Ads platforms.
- Conducting in-depth keyword research, identifying negative keywords, finding new opportunities, and optimizing campaigns for maximum Return on Ad Spend (ROAS).
- Working with third-party tools like Helium10, SellerApp, etc., to conduct keyword & competitor analysis, find relevant metrics, and create insights for client presentations and campaign optimization.
- Utilizing First-Party Tools such as Amazon Pi & Flipkart Iris for keyword analysis, monitoring SOV, sales share, and leveraging the tools to ensure consistent business growth.
- Managing campaign budgets effectively, monitoring performance metrics, and making data-driven adjustments to optimize results.
- Analyzing and presenting campaign data to identify trends, opportunities, and areas for improvement.
- Generating comprehensive weekly, monthly, and custom reports that clearly communicate campaign performance and insights to stakeholders.
Additionally, you'll need to stay up-to-date on the latest e-commerce advertising trends and best practices for both Amazon and Flipkart. Collaboration with internal teams is crucial to ensure alignment and achieve overall business goals.
RequirementsWe're looking for a candidate with:
- 1-3 years of experience in managing e-commerce marketplace advertising campaigns, with a strong focus on Amazon Marketplace Advertising.
- Excellent Excel skills.
- A proven track record of success in driving sales growth through online advertising campaigns.
- In-depth knowledge of keyword research, ad copywriting, campaign budgeting, reporting, and bid optimization strategies.
- Strong analytical skills with experience in using data to inform campaign decisions.
- Excellent communication, presentation skills, and client interaction.
- The ability to work independently as well as collaboratively in a fast-paced environment.
- Experience with Quick-commerce platforms (Blinkit, Zepto, Swiggy Instamart, BigBasket, etc.) is a plus.
- Experience of Cataloguing and Listing Optimization on Amazon Seller Central, Amazon Vendor Central, Flipkart Seller Central, Zepto Seller Portal, Blinkit Seller Portal, Myntra, etc. is a plus.
Estimated Salary: ₹7-12 lakhs per annum. Please note that salary may vary based on location, experience, and other factors.
PivotRoots offers a dynamic and supportive work environment, and as a member of our team, you'll have access to ongoing training, professional development, and the opportunity to work on diverse projects across various industries.
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